Digital Marketing is the process of creating, managing, and executing a marketing plan that uses digital technologies to reach and engage customers. It includes activities such as creating and managing a website, developing marketing plans, conducting online research, and creating and distributing marketing materials. Digital marketing is increasingly important for businesses of all sizes. Additionally, digital marketing is the most effective way to reach millennials, with 89% of them saying it’s very or somewhat effective at reaching them.
- 83% of US adults use the internet regularly scrolling through social media.
- 67% use it to research products or services and then convert into buyers.
- 65-70% of the total population is on the internet and increasing daily.
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